Dubhe Beinhorn describes AtHoc, Inc, winner of GSN’s 2012 award for “Best Mass Notification Solutions,” as a company that operates in one sector only: critical communications for crisis management. But it is in this business in a big way, with 50% of the U.S. federal government using the AtHoc System, including U.S. Navy and U.S. Air Force, both on an enterprise level, the U.S. Patent Office and TSA. She adds that by using AtHoc’s Alert Warning System 2.0, all 65,000 of Customs and Border Protection employees can receive emergency notifications immediately from emergency operations or headquarters, as can all 80,000 persons affiliated with the U.S. Coast Guard plus port employees. The AtHoc enterprise software is based in the cloud and offers a fully hosted solution utilizing text messaging, email and desktop notification, all put together in one solution. There is a huge demand for AtHoc technology in private sectors, but Beinhorn believes the company’s next move will be into digital 9-1-1, leveraging its technology and incorporating smart phones into its product suite.