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DHS adds ‘If you see something, say something’ partnerships
DHS has partnered with the National Hockey League (NHL), the state of Pennsylvania and the city of Philadelphia in its “If you see something, say something” public awareness campaign.
The NHL joins the National Football League, Major League Baseball and the United States Tennis Association among sports leagues participating in the campaign.
“Every citizen plays a critical role in identifying and reporting suspicious activities and threats,” said DHS Secretary Janet Napolitano in a Dec. 29 statement. “By expanding the ‘If you see something, say something’ campaign to the NHL, we are working together to ensure the safety and security of employees, players, and fans.”
As part of the partnership with the NHL, a public service announcement will be read before and during games, and campaign graphics will appear on the videoboard and on ribbon boards, said DHS. Safety messaging will also be printed on the back of NHL Winter Classic credentials for staff, players, and volunteers. Additionally, the DHS said it has partnered with the Commonwealth of Pennsylvania and City of Philadelphia to place “If you see something, say something” advertisements throughout Philadelphia at airports and gas stations, and on buses, trains and billboards.
“We are honored to use a great platform like the Winter Classic to play our part in helping keep America safe,” said NHL Vice President of Communications Jamey Horan.
The “If You See Something, Say Something” campaign was originally implemented by New York City’s Metropolitan Transportation Authority and licensed to DHS for a nationwide campaign. DHS has been expanding the program over the last year to municipalities, states, sports leagues, retail businesses and other avenues, as a simple and effective way to engage the public and key frontline employees in identifying and reporting indicators of terrorism, crime and other threats to the proper transportation and law enforcement authorities.