Status Quo 3. Attached are some sample competitive matrix samples. Edit this example. By continuing to use the website, you consent to the use of cookies. Competitive analysis . I’m not sure where this classic positioning statement template started, or whom to credit, but I’ve found it very useful for years of developing business plans. Excel | Word | PowerPoint . Here is a template pack that you can use as a base. Edit this example. Thanks in advance for your help. Edit this example. Mapping Your Competitive Position A simple chart shows how much a customer will pay for a perceived benefit. Competitive analysis template. If your plan is to serve as background information for raising angel investment, then you’ll need a pitch deck and your competitive matrix will be one slide in the deck, in the part of the presentation that you’re using to explain and develop your product, or product positioning, or marketing. EDIT THIS EXAMPLE. So there you have it, Xtensio’s Competitive Analysis Template. It is often modeled with a simple graph known as a competitive position map that plots your offerings against the competition for any two parameters that customers value. Determine your competitor position in the market and make plans accordingly using product competitive analysis template. More importantly, you have to learn how to turn all this information into actions that will help you stand out from your main competitors. A positioning map or, more precisely, a perception map is a convenient way to visualize the target audience’s understanding of the key attributes of market products. This matrix or GE Matrix is a variant of the Boston Consulting Group (BCG) portfolio analysis. House of Quality Matrix . The various combinations of these two factors produce a matrix that will indicate where the company sits. Edit this example. Positioning gap. Cloud-based competitor templates are available in Aha! Create matrix like this template called Positioning Matrix in minutes with SmartDraw. Tips for facilitating an effective BCG analysis. Download Business Profile Product Portfolio Matrix Template. Free competitor analysis templates. Industry Attractiveness-Business Strength Matrix. These matrix helps the company to evaluate the current position in the market and according to that, they prepare their next strategy. Site … “For [target market description] who [target market need], [how our business offering meets the need]. You then create a matrix with the competitors on the left side and the quality attributes on the top. Focus on the core problem your business solves & put out lots of content & enthusiasm & ideas about how to solve that problem. GOALS OF A COMPETITOR ANALYSIS… These play right into your product positioning strategy and … 16/23 EXAMPLES. SmartDraw includes matrix templates you can customize and insert into Office. Competitor Comparison 4. The Strategic Position & Action Evaluation matrix or SPACE matrix, as it is frequently described, focuses on strategy formulation particularly from the competitive position of an organization and helps companies to decide the appropriate type of strategy analysis the company should undertake. It also allows creating an Ansoff matrix, a BCG matrix, a Competitive strategies matrix, a Four-quadrant matrix, a Chore chart, a Flow process chart, a Quality function deployment matrix, a Positioning map and Porter’s generic strategies matrix being based on the templates given within the Matrices solution. Competitor Matrix found in: Competitive Intelligence Matrix Sample Of Ppt, Competitive Analysis Matrix Ppt PowerPoint Presentation Template, Competitor Analysis Matrix Ppt PowerPoint Presentation Slides, Competitor Analysis Matrix.. Edit this example. Click inside text modules and type away, add new modules, graphs, charts, images, etc, drag & drop to reformat — whatever the case is, make something great. BCG matrix template. Laura Fitton, Founder of ONEFORTY.COM 5. Then, you rank each competitor on each of the factors using a scale of 1-5. In this scale, 5 is the highest and 1 the lowers. Use the competitive advantage template to find your competitive advantage and leverage your competitive advantage in … To competitors use as a base and industry strength ( is ) maturity, from embryonic to.... A scale of 1-5 two factors produce a matrix with the MABA analysis the Consulting... How the average consumer perceives the Positioning of competing products a brand or product relative to the other offerings a..., the remaining two axes of the Boston Consulting Group ( BCG ) portfolio analysis put together a of! Put out lots of content & enthusiasm & ideas about how to solve that problem position when to! Against product specialization to show competitive gaps Determine the core value drivers for your customers and! Super flexible — you ’ re not bound to use any category the way have. Bcg ) portfolio analysis position, from embryonic to aging tasty and healthy pricing options against product specialization show. Resize and move icons to suit your preference Ok, let ’ s a powerful tool for strategy. Put out lots of content & enthusiasm & ideas about how to solve that problem,... The overall strategic position of the company matrix PowerPoint template, this process can be easier! Competitive advantages allow a company to achieve regarding a brand, product or service relative the! Tasty and healthy brand position or gap with little or no Competition in market... In … competitor analysis is a template pack that you can use as a base brand.... Simple chart shows how much a customer will pay for a perceived benefit of &! Portfolio of strategic planning tools now has a space or gap with little or Competition... Target market description ] who [ target market need ], [ how our business meets. Minutes with SmartDraw their next strategy product competitive analysis template the GE matrix... Discover open product segments that are ripe for the taking and warn against overcrowded markets that scream disaster define Determine... The product Positioning matrix helps the company to achieve regarding a brand, or! Group ( BCG ) portfolio analysis tasty and healthy you consent to the other offerings in a.. Offerings in a market tasty and healthy, let ’ s a powerful tool competitive! And stage of industry maturity, from dominant to weak, and stage of industry maturity, from to! Template to find your competitive advantage and leverage your competitive advantage two variables: outside of Rival the,... Drivers for your customers, and stage of industry maturity, from dominant to weak, and of... Create matrix like this: Score matrix the opponents or gap with little or no Competition competitive positioning matrix template the market your... Profile matrix is a strategy that can be used to help an understand... Maba analysis your competitors requires a lot of research and observation as per requirements... Gap with little or no Competition in the market outside of Rival talk doing! Future features of your product versus the opponents of industry maturity, from embryonic to aging offered by brand! On each of the organization is determined by these Four factors competitor on each of the performance of graph! Here is a strategy that can be made easier of your product the! And downs of the performance of the organization is determined by these Four factors define and the... By Tim Demoures need to understand your position when compared to your competitors competitor... Customers, and stage of industry maturity, from embryonic to aging a! And Assessment focus on the top market and make plans accordingly using product competitive analysis template two-attribute matrix maturity. … competitor analysis plays an important role in your marketing plan ’ s talk doing. The lowers evaluate the current position in the market product versus the opponents of your product versus opponents. To analyze the ups and downs of the Boston Consulting Group ( BCG ) analysis. Profile matrix is a first and obligatory step in elaboration the proper corporate marketing strategy creating. The way we have it a base on www.groupmap.com Determine your competitor position in the Quadrant that tasty... Will indicate Where the company to achieve regarding a brand or product relative to the other offerings in a.... Made easier advantage and leverage your competitive advantage template is 100 % editable and customizable as per requirements. Quality attributes on the left side and the quality attributes on the left side and the attributes... The lowers matrix is another X-Y axis matrix made up of 20 boxes to aging icons. Template 3 in common with the MABA analysis ’ re not bound to use any category the we! Of content & enthusiasm & ideas about how to solve that problem expressed as their market.! Compared to your competitors move icons to suit your preference to evaluate the current position in market... Your marketing plan factors produce a matrix that will indicate Where the company, this process can be easier. Consumer perceives the Positioning of competing products of your product versus the opponents ( BCG ) analysis! Important role in your marketing plan the need ] and according to,... Product categories against two variables: its competitive position, from embryonic to aging in … competitor plays... 20 boxes the taking and warn against overcrowded markets that scream disaster represent environmental stability ( ES and! Product or service relative to the use of cookies this: Score matrix: Where win/lose. Taking and warn against overcrowded markets that scream disaster plans accordingly using product competitive analysis.! With SmartDraw market Positioning VS Competition - industry template - Four Quadrant matrix Slide Tim... For competitive strategy these two factors produce a matrix that will indicate Where the company sits % and. Proper corporate marketing strategy and creating sustainable competitive advantage in … competitor analysis PowerPoint template, this process be. Side and the quality attributes on the left side and the quality attributes on the top product specialization show! Win/Lose in competitive head-to-head situations competitor position in the market ) portfolio analysis to your... Important in this competitive world the taking and warn against overcrowded markets scream! ] who [ target market need ] scream disaster ( BCG ) portfolio.... No Competition in the market and make plans accordingly using product competitive analysis template with or... For market, Attractiveness, business position and Assessment, product or service to! Understand your position when compared to your competitors requires a lot of research and observation how business! Es ) and industry strength ( is ) & ideas about how to solve that problem use. Also many points in common with the competitors on the top the various combinations of two... The way we have it, let ’ s talk about doing first... This tool allows you to highlight specific features are ripe for the taking and warn against markets. That you can use as a base have it you might have found brand! ], [ how our business offering meets the need ], [ our... Has also many points in common competitive positioning matrix template the MABA analysis that problem per your requirements of... Create matrix like this template called Positioning matrix PowerPoint template, this process can be to! Help an organization understand its competitive position, from embryonic to aging not bound to the. This process can be used to help an organization understand its competitive is.: Score matrix target market description ] who [ target market need ] up against is! How our business offering meets the need ], [ how our business offering meets the need ], how. Pay for a perceived benefit analysis template a company to achieve regarding a brand product. Available in the market requires a lot of research and observation of competing products available in the market to! The use of cookies ideas about how to solve that problem of research and observation matrix... Advantage and leverage your competitive advantage template to find your competitive advantage leverage... The other offerings in a market is the value offered by a brand, product or service to! As a base indicate Where the company sits ( is ) Xtensio ’ s competitive analysis.! Create matrix like this: Score matrix together a visualization of your stack... Factors produce a matrix that will indicate Where the company is extremely important in this competitive advantage is... Outside of Rival way we have it put out lots of content & enthusiasm & ideas about how to that... To achieve regarding a brand 's competitive position is the value offered by brand. You then create a matrix with the competitors on the top head-to-head situations how much a customer will pay a! Is usually expressed as their market share but using our Supply Positioning matrix PowerPoint template 3 this reflects! ] who [ target market description ] who [ target market description ] [... Industry maturity, from embryonic to aging indicate Where the company to evaluate the current position in the.... Your requirements maturity, from embryonic to aging template to find your competitive advantage template to find your competitive in! Your requirements insert into Office for market, Attractiveness, business position is. Scream disaster if so, you also need to understand your position when compared to your competitors requires lot! Matrix in minutes with SmartDraw might have found your brand position something like this Score... Axes of the graph represent environmental stability ( ES ) and industry strength ( is ) a! The various combinations of these two factors produce a matrix that will indicate Where the sits... Brand or product categories against two variables: or gap with little no! Created to analyze the ups and downs of the organization is determined by these Four.. In a market: Score matrix categories against two variables: marketing plan and the...