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Think data breaches don't affect you? Think again

Palo Alto, CA, October 16 - Just as with any news, the more you hear about it, the more complacent you may become and start to tune out the warnings. With frequent reports about massive data breaches, you may think it won't happen to you, or since it hasn't happened yet, you don't need to worry. Some experts say such "complacency is strangling our cyber initiatives."

ZapFraud calculates that breaches expose 9 out of every 10 Internet users' data1. Though you may want to believe that you're not among those affected, statistically it is very likely that some of your information has been, or will be, exposed in a data breach. The time is here to be extra vigilant about your online security and email fraud protection.

According to reports, a spear-phishing campaign comprising 1,000 messages can generate the same revenue as a non-targeted phishing email sent to a whopping 10 million individuals. Breaches give fraudsters the ammunition they need to target YOU with truly remarkable odds of success.

Clearly fraudsters harvest volumes of sensitive personal information in major data breaches, but they leverage it selectively and use it precisely when it's most effective. They know who will be most vulnerable to various fraud messages according to age and gender, and with personal data about victims obtained from breaches they have become highly successful criminals2.

Everyone needs to beware of fraud and anticipate it, and whether it comes sooner or later, you must expect to be vulnerable to the attacker who has accurate information about you. Fraudsters have learned through testing and reading the "market forces" just how to engage individuals and when the timing is best for success.

Throughout National Cyber Security Awareness Month (NCSAM), ZapFraud is reporting on fraud and fraudsters and what we can do now to stop them. Watch for ZapFraud news and posts and learn more about fraud and cyber security by following ZapFraud on Twitter and like us on Facebook.

About ZapFraud

ZapFraud is a leading provider of proactive email and online fraud protection services for consumers, as well as threat-detection services for enterprises. ZapFraud's patent-pending Fraud Firewall™ protection service helps provide peace of mind for consumers as they face the increasing and ever-changing threat of email, social media and online phishing scammers who attempt to steal intellectual property, identity, online credentials and, ultimately, their hard-earned money. More information about the company can be found at http://www.zapfraud.com.


1 "Population of US adults in 2014" from http://www.census.gov/quickfacts/table/PST045214/00, "Percentage of adults who use Internet" from http://america.aljazeera.com/articles/2014/2/27/pew-internet-adoption2014.html and "Chronology of Data Breaches Security Breaches 2005 - Present" from http://www.privacyrights.org/data-breach.

2 FBI 2014 Internet Crime Report from http://www.ic3.gov/media/annualreport/2014_IC3Report.pdf


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