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White Papers
There was a time when a trade show budget was never questioned. If your company had a product to launch,training to conduct, leads to generate or branding to imprint, the industry’s major trade show was the place to do it.
Millions of dollars every year were spent by manufacturers and service providers and no one ever blinked (the accounting department always blinked but were afraid to say anything) – these shows were untouchable.
To follow the trends and see how the landscape is changing for Trade Shows please download this White Paper. This paper was written by Chris Peterson.
Chris Peterson is Co-Founder and Principal Owner of Vector Firm, a management consulting and training firm focused on the sales and business development operations of companies within the security industry. Through consulting and training engagements, Vector Firm creates intelligent strategies, repeatable processes and effective tools that enable its clients’ sales teams to focus on one thing – execution. In every solution, Vector follows its philosophy that sales is a science and that success is a result of a sales team’s daily action being tied to a strategic plan.



