Digital Version of November/December 2014 Print Edition
Coast Guard wants to monitor and analyze its mention in all kinds of media
The U.S. Coast Guard wants a small business media monitoring and analysis firm to keep track of all mentions of the Coast Guard on TV, radio, social media, blogs and print materials, and to analyze that content for impressions, prominence, message placement, ad equivalent value and “tone.”
The selected firm will be able to archive the captured media content and to share it with stakeholders through reports that can be emailed to subscribers on their smart phones, standard workstations, and Mac- or PC-based computers.
The Coast Guard explains, in a solicitation it issued on Feb. 15, that the small business vendor must be able to provide a “media monitoring (clipping) and social media monitoring, measurement and analytics platform to better allow the enterprise to track and assess the efficacy of public affairs outreach, enhance two-way dialogue with our publics, and better inform our strategic planning and editorial processes across the full spectrum of social media tools and networks.”
The Web-based media monitoring service must support up to 100 simultaneous Coast Guard users based in approximately 25 geographically separated public affairs offices, says the solicitation.
The media platform should be able to track mentions of the Coast Guard across mainstream media Websites, third-party blogs, Facebook, Twitter, YouTube, Flickr and other sites, as they develop and gain popularity.
Interested vendors are asked to respond to the Coast Guard by March 15. Further information is available from Myra Freeman, of USCG Base National Capital Region, at 202-372-4073 or firstname.lastname@example.org.