Market Segments | Bio-Terrorism

Florida Marlins to help Border Patrol recruitment campaign

First, it was the sponsorship of car #28 in the NASCAR racing series. Next, it was a multi-media recruitment campaign focused on the Dallas Cowboys football team and their beloved cheerleaders. Now, it’s another promotional effort to attract new Border Patrol agents focused on the sun-tanned Florida Marlins baseball team.

Customs and Border Protection, the DHS directorate that oversees the U.S. Border Patrol, is in the midst of an ambitious effort to add more than 6,000 new agents to the Border Patrol’s payroll this year, and it’s pulling out all the stops.

CBP plans to sign a sole source contract with Florida Marlins LP which would allow it to run recruitment advertisements during the Marlins’ regular season games, post a sign near home plate during the 9th inning of home games in Miami, FL, and place signage on the left and right outfield walls of Dolphin Stadium. The deal would also include public address announcements, local radio and television broadcasts and national media coverage.

New Border Patrol recruits earn between $36,000 and $46,000 in their first year, with the potential to earn up to $70,000 within three years of service, according to CBP, which is also mounting a nationwide series of recruiting events.

"Successful Border Patrol candidates will complete a rigorous screening process, which includes a written examination and structured interview, language aptitude or Spanish proficiency, along with a physical fitness test and medical examination," said the CBP.

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