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Applied DNA Sciences to redesign its Web site

Wed, 2010-12-22 05:06 PM

Applied DNA Sciences announced on Dec. 22 that it has begun a “comprehensive redesign” of its Web site, which will begin with a reworked front page.

“Our company blog has similarly been reimagined to give flesh and blood detail to our story,” wrote James Hayward, the company’s chairman, president and CEO, in an e-newsletter.

Hayward invited visitors to the revamped Web site to read a wide variety of blog entries, and then contribute to the company’s redesign effort by indicating the types of information they would like to see. “More in-depth information on our fast-growing product line?” asked Hayward. “More success stories? More investor-oriented features and data?”

Hayward said a formal online reader survey will soon follow.

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